Doc Jims Fish Oil

Business Objective: Medical practice wanted to use the web to expand the market for its cholesterol-lowering dietary supplement.

Technical Challenges:

  • Accepting online payments and easing order fulfillment
  • Limited technical knowledge and staff dedicated to the web site

Technical Solution: Deployment of Apache Lenya, a Java-based content management system (CMS), applies consistent formatting for content, allowing copy to be added by a simple web-based editor. Integration with PayPal for credit card processing and order fulfillment met the clients needs for simplicity.