Gear Up for Giving and Case Soup.
Business Objective: Drum up grassroots support for a future person-to-person fundraising competition. Encourage nonprofits to use social media for advocacy and fundraising purposes. Build social media capacity among nonprofits by hosting a series of videos with industry experts and audience Q&A.
Technical Challenges:
- Broadcast live video from a variety of locations, with uncertain network connectivity.
- Simplicity of video operation. Oftentimes the host interviewer operates the camera and video software.
- Accept feedback and questions from the live audience over a variety of channels.
- Drive traffic to additional social media resources on casefoundation.org.
- Package the videos for future use and reference by the community.
- Gather audience feedback to influence future sessions.
Technical Solution: Embed UStreams video and chat platform onsite at CaseFoundation.org. Monitor chat and Twitter for comments during the live sessions. Build out feedback forms in Drupal to gather audience response. An embedded Google calendar lets folks keep up with future shows.
Successes: Pilot Gear Up for Giving shows were so successful that the format continues as Case Soup, covering subjects beyond social media.
