Business Objective: The Case Foundation wanted to encourage nonprofits and individuals to take up person-to-person fundraising using online tools. Use competition to increase both participation and amounts raised.
- Presenting a unified campaign across print and online partner properties.
- Picking the right partners for payments and distribution.
- Technical specifications to make the online fundraising work as smoothly as possible for the user – while minimizing changes for developers.
- Tracking and metrics for print media and multiple online and email distribution partners for the campaign.
Technical Solution: Work with partners like Causes, Network for Good and Global Giving to use existing platforms to accept donations. Concentrate efforts on competition rules, coordinated presentation – and on unified Google Analytics.
Successes: The 2009 Giving Challenge raised $2.1m for nonprofits from more than 105,000 individual donations. Winning nonprofits received grant money – and the notoriety that comes from success.