Business Objective: Use the excitement around the Obama inauguration to encourage folks to commit to change in their own communities
- Collecting commitments from what turned out to be more than 12,000 people
- Very compressed project timeline – from concept to launch in a couple of weeks
- Modest fraud protection
- Partners wanted to collect changes from forms embedded into their own sites
- Promotional prizes required selection of winners throughout the campaign
Technical Solution: A Ruby on Rails application with a form and email verification. An administration view included logic for randomly drawing winners. An API allowed partner sites to submit commitments directly to the application.