Change Begins With Me.

Business Objective: Use the excitement around the Obama inauguration to encourage folks to commit to change in their own communities

Technical Challenges:

  • Collecting commitments from what turned out to be more than 12,000 people
  • Very compressed project timeline – from concept to launch in a couple of weeks
  • Modest fraud protection
  • Partners wanted to collect changes from forms embedded into their own sites
  • Promotional prizes required selection of winners throughout the campaign

Technical Solution: A Ruby on Rails application with a form and email verification. An administration view included logic for randomly drawing winners. An API allowed partner sites to submit commitments directly to the application.

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